I just read a really good article from Jonathan Richman, Dose of Digital, on the importance brands creating great content that people 'want' to read. Want to read enough that they follow you on Twitter, like you on Facebook and add you to a circle on Google+.
We that work for brands, write for brands, create content for brands need to step our game up even more. Google is going to make sure the content people see is content they 'want' to see.
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