Twitter, Social Media and PR: Stats & Tactics

The PubCon PR panel: (l-r) Lisa Buyer, Sean Jackson, Sarah Evans, Victoria Harres

Last week I was on a panel atPubCon Las Vegas 2010, “Twitter and Social Media from the PR Experts,” with some top-of-their-game folks: Sean Jackson ofCopyBlogger Media, Lisa Buyer of the Buyer Group, and Sarah Evans of Sevans Strategy. None of us had connected before-hand on what we were each presenting ........read the recap and view my slides here 

Posted via email from Victoria Harres' posterous

Team Tweeting: The Tools and Tactics at TWTRCON SF

Twitter is fairly easy to master. Meeting objectives on Twitter is a different matter. That requires careful thinking and strategic planning. Throw multiple people into the equation of one Twitter account and you have to do some serious planning.

@PRNewswire is a serious effort by four dedicated individuals.

This coming Thursday, November 18, 2010, I'm going to be teaching a workshop at TWTRCON SF on the secrets of successful team micro-blogging. We'll be discussing:

• Selecting the right people
• Assignments and roles
• Sharing responsibilities
• Establishing guidelines
• Elements of a team strategy
• Content strategy
• Balance of promotion
• Tools of the trade

If you're going to be at TWTRCON, I certainly hope you will join me for this workshop scheduled for 11:20 - 11:55 AM.

See you there!

Posted via email from Victoria Harres' posterous