I just spent some time playing with the new Replay feature on Google. This is really exciting. I can't wait for the full history of Twitter to be loaded. Then the fun will really begin.
So, what does this mean for your brand? Think of the research possibilities around old PR and marketing campaigns, either by your company or a competitor. Need to know what the chatter around a particular product or concept was last Thanksgiving so you can plan for next year? What about just seeing the chatter around your company name through the history of Twitter. Are you doing a good job of keeping your brand name alive and fresh?
It's time to put some coffee to boil and dive into some serious research.
