The following comes from a presentation I had the pleasure of making last week at Web 2.0 in San Francisco about the need for careful planning to scale a brand Twitter account to a growing following.
There was a time, when I first started tweeting as @PRNewswire when the account was very intimate. The community was intimate. The people I followed and those who followed me were all part of the same industry in some way. We got to know each other quite well. I read ‘everything’ people posted.
Because I could.
...continue reading here: http://prn.to/hcB0jf
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